Professional Summary In a nutshell.
I am a spirited designer, hands-on Creative Director, and engaged leader, with fifteen plus years of strategic marketing and results-oriented print and web design. I have over four years of agency experience art directing and more than five years of experience creative directing in-house. I am proficient in project management, brand messaging, print and editorial design, digital storytelling, event design, packaging design, basic HTML/CSS, UX/UI, responsive web design, and social media strategy.
I demonstrate strong organizational skills throughout the design process with a finely tuned analytical approach. Dedicated to streamlining and improving the cohesiveness of strategic messaging across multiple channels, I am a creative visual problem solver with meticulous attention to detail and possess the ability to multi-task and manage multiple project deadlines. I exhibit excellent interpersonal and communicative skills, can perform at a high level in individual or group environments with a well-developed understanding of leadership and collaborative roles. I am design savvy, typographically refined, resourceful and inventive. As a result, I am a creative leader who thrives in a multitude of environments and continues to be passionate about every challenge presented.
I demonstrate strong organizational skills throughout the design process with a finely tuned analytical approach. Dedicated to streamlining and improving the cohesiveness of strategic messaging across multiple channels, I am a creative visual problem solver with meticulous attention to detail and possess the ability to multi-task and manage multiple project deadlines. I exhibit excellent interpersonal and communicative skills, can perform at a high level in individual or group environments with a well-developed understanding of leadership and collaborative roles. I am design savvy, typographically refined, resourceful and inventive. As a result, I am a creative leader who thrives in a multitude of environments and continues to be passionate about every challenge presented.
Technical Skills: Mac OSX; Windows; Adobe Photoshop, Illustrator, InDesign, Lightroom, Dreamweaver; Microsoft Word, Excel, Powerpoint; basic HTML; CSS; TweetDeck; Hootsuite; and a sense of humor that makes it all worthwhile. :)
Experience What I did — when, where, and for whom.
Seminole State College Creative Director | Marketing & Communications
Responsible for the stewardship, promotion, and transition of Rollins visual brand in all major communication mediums, ensuring all visuals and experiences reflected the mission and vision of the College.
Seminole State College Creative Director | Marketing & Communications
Responsible for the stewardship, promotion, and transition of Rollins visual brand in all major communication mediums, ensuring all visuals and experiences reflected the mission and vision of the College.
Strategic Communications
• Work with VP, Director of Admissions, communications staff and outside agencies to develop and implement comprehensive marketing strategies, programs, and campaigns that directly affect enrollment
Creative Direction
• Direct and mentor a full-time team of creatives as well as supervise interns and assign and oversee freelance designers, illustrators, and photographers
• Collaborate with departments and lead the direction of concept creation, artwork, layout design, scripting, filming, and production, ensuring brand integrity across various media – including video, digital, interactive, campus TVs / marquees, radio, TV, and print
Visual Communication
• Direct new branding initiatives on the seminolestate.edu website including focus groups, user testing, sitemap, UI/UX and design
• Full re-design of the College’s viewbook to achieve brand alignment
• Concept, layout, and design for InsideSeminoleState, a community newspaper targeted at prospective students
• Collaborate with staff videographer to produce award-winning fundraising videos for The Foundation for Seminole State. These heartfelt success stories of current scholarship recipients have successfully persuaded donors to give the most significant scholarship donations in Dream Gala history
Jeunesse Global Art Director | Marketing & Communications
[Lake Mary, FL] October 2015–July 2016
Steered design vision and philosophy and maintained a culture of innovation and creative excellence by developing the overall look and style of publications, advertising campaigns, brand collateral, product packaging, sales tools and marketing/training materials for all products and events.
• Collaborated with CMO on marketing direction, strategy, and execution and communicated project objectives in a visual language that empowered and challenged the design team to think critically and create thoughtfully
• Provided art direction to the creative team that resulted in consistent messaging across print, web, social media, packaging design and global events for international marketing campaigns that promoted each of our brands within the health and beauty industry
• Creative direction and design for “Share the Joy” an award-winning social media campaign
• Creative direction and design for the launch of Zen Project 8™ including phase guides, packaging, social media, email, and website
• Art direction and design for social media campaigns that lead to an increase of 100k in page likes over a six month period
• Work with VP, Director of Admissions, communications staff and outside agencies to develop and implement comprehensive marketing strategies, programs, and campaigns that directly affect enrollment
Creative Direction
• Direct and mentor a full-time team of creatives as well as supervise interns and assign and oversee freelance designers, illustrators, and photographers
• Collaborate with departments and lead the direction of concept creation, artwork, layout design, scripting, filming, and production, ensuring brand integrity across various media – including video, digital, interactive, campus TVs / marquees, radio, TV, and print
Visual Communication
• Direct new branding initiatives on the seminolestate.edu website including focus groups, user testing, sitemap, UI/UX and design
• Full re-design of the College’s viewbook to achieve brand alignment
• Concept, layout, and design for InsideSeminoleState, a community newspaper targeted at prospective students
• Collaborate with staff videographer to produce award-winning fundraising videos for The Foundation for Seminole State. These heartfelt success stories of current scholarship recipients have successfully persuaded donors to give the most significant scholarship donations in Dream Gala history
Jeunesse Global Art Director | Marketing & Communications
[Lake Mary, FL] October 2015–July 2016
Steered design vision and philosophy and maintained a culture of innovation and creative excellence by developing the overall look and style of publications, advertising campaigns, brand collateral, product packaging, sales tools and marketing/training materials for all products and events.
• Collaborated with CMO on marketing direction, strategy, and execution and communicated project objectives in a visual language that empowered and challenged the design team to think critically and create thoughtfully
• Provided art direction to the creative team that resulted in consistent messaging across print, web, social media, packaging design and global events for international marketing campaigns that promoted each of our brands within the health and beauty industry
• Creative direction and design for “Share the Joy” an award-winning social media campaign
• Creative direction and design for the launch of Zen Project 8™ including phase guides, packaging, social media, email, and website
• Art direction and design for social media campaigns that lead to an increase of 100k in page likes over a six month period
Trinity Preparatory School Freelance Art Director | Marketing & Communications
[Winter Park, FL] June 2015–November 2015
Collaborated with the Director of Marketing & Communications, Chief Development Officer, Director of Alumni Relations and Director of Parent Relations to develop marketing deliverables, including campaign concepts, marketing collateral, web, social media and email graphics.
• Designed logo and printed program for Patrons of the Arts annual showcase.
• Created Position Profile for Head of School search as well as all supporting graphics for interviewing candidates.
• Proposed creative processes to current workflow. Reviewed work to meet brand standards and offered creative direction on complex projects.
[Winter Park, FL] June 2015–November 2015
Collaborated with the Director of Marketing & Communications, Chief Development Officer, Director of Alumni Relations and Director of Parent Relations to develop marketing deliverables, including campaign concepts, marketing collateral, web, social media and email graphics.
• Designed logo and printed program for Patrons of the Arts annual showcase.
• Created Position Profile for Head of School search as well as all supporting graphics for interviewing candidates.
• Proposed creative processes to current workflow. Reviewed work to meet brand standards and offered creative direction on complex projects.
Rollins College Assistant Creative Director | Marketing & Communications
[Winter Park, FL] April 2012–June 2015
Responsible for the stewardship, promotion, and transition of Rollins visual brand in all significant communication mediums, ensuring all visuals and experiences reflected the mission and vision of the College.
[Winter Park, FL] April 2012–June 2015
Responsible for the stewardship, promotion, and transition of Rollins visual brand in all significant communication mediums, ensuring all visuals and experiences reflected the mission and vision of the College.
Strategic Communications
• Strategically planned, developed and designed key messaging materials to support College Leadership, Institutional Advancement, Admissions and, other campus partners
• Developed compelling and consistent messaging for web, email, print newsletters, alumni magazine, campaign collateral and social media
Creative Direction
• Translated brand strategies into creative campaigns across multiple media platforms
• Partnered with departments on design projects to achieve branding, recruitment and development goals
• Created a visual vocabulary and storytelling approach for projects and campaigns
• Directed in-house designers and freelancers on the visual execution of creative concepts, and ensured completion of projects on time
Visual Communication
• Implemented new branding initiatives on the Rollins.edu website; creative direction, UX/UI and responsive redesign
• Creative direction, art direction and design for Rollins Magazine
• Established and updated visual identity guidelines, ensured consistent visual messaging across all marketing and communications materials
• Concept, design, and production of web, print and marketing communications
• Collaborated with team members, campus partners, and freelance designers to ensure marketing initiatives were targeted, effective and on-budget
• Strategically planned, developed and designed key messaging materials to support College Leadership, Institutional Advancement, Admissions and, other campus partners
• Developed compelling and consistent messaging for web, email, print newsletters, alumni magazine, campaign collateral and social media
Creative Direction
• Translated brand strategies into creative campaigns across multiple media platforms
• Partnered with departments on design projects to achieve branding, recruitment and development goals
• Created a visual vocabulary and storytelling approach for projects and campaigns
• Directed in-house designers and freelancers on the visual execution of creative concepts, and ensured completion of projects on time
Visual Communication
• Implemented new branding initiatives on the Rollins.edu website; creative direction, UX/UI and responsive redesign
• Creative direction, art direction and design for Rollins Magazine
• Established and updated visual identity guidelines, ensured consistent visual messaging across all marketing and communications materials
• Concept, design, and production of web, print and marketing communications
• Collaborated with team members, campus partners, and freelance designers to ensure marketing initiatives were targeted, effective and on-budget
Imagemark Strategy + Design Art Director
[Wilton, CT] October 2003–May 2007
Collaborated with Creative Director on brand, web and editorial concepts to develop ideas and cultivate the visual landscape of client projects. Supervised a junior art director while optimally utilizing a team of writers, designers, and other team members to obtain exceptional results.
Brand and Print Design
• Art directed and re-designed Yale Cancer Center’s patient brochures and publications that utilized survivor-focused messaging and imagery to convey hope
• Designed logo for mozart.com featured in LogoLounge Master Library series: Typography & Enclosures
• Created visual identity, branding collateral and company name for StreetSmart, a Mobile Workforce Management Solutions company
[Wilton, CT] October 2003–May 2007
Collaborated with Creative Director on brand, web and editorial concepts to develop ideas and cultivate the visual landscape of client projects. Supervised a junior art director while optimally utilizing a team of writers, designers, and other team members to obtain exceptional results.
Brand and Print Design
• Art directed and re-designed Yale Cancer Center’s patient brochures and publications that utilized survivor-focused messaging and imagery to convey hope
• Designed logo for mozart.com featured in LogoLounge Master Library series: Typography & Enclosures
• Created visual identity, branding collateral and company name for StreetSmart, a Mobile Workforce Management Solutions company
Publishing and Editorial Design
• Art directed and designed features, columns, departments and covers for eight regional and national magazines • Collaborated with Editors and Sr. Art Director to conceptualize, plan, and re-design Running Times Magazine as well as art directed photo shoots for gear and shoe guides
• Art directed and designed department headers and page layout for the launch of Wellesley Weston Magazine and Wilton Magazine
• Art directed and designed features, columns, departments and covers for eight regional and national magazines • Collaborated with Editors and Sr. Art Director to conceptualize, plan, and re-design Running Times Magazine as well as art directed photo shoots for gear and shoe guides
• Art directed and designed department headers and page layout for the launch of Wellesley Weston Magazine and Wilton Magazine
Web Design
• Developed site architecture, sitemaps, site-flow diagrams, wireframes, mock-ups, and original UI/UX designs for a variety of agency clients
• Art directed and designed an award-winning site for sustainability@BU and copy wrote their service mark “It’s what you do.”
• Art Directed and designed a survivor-focused website for YaleCancerCenter.org
Tia Phillips Carrizzo Freelance Art Director and Graphic Designer
[Winter Park, FL] May 2007–present
Provide creative direction and design to clients for branding, marketing collateral, copywriting, print advertising, and digital and social media campaigns.
• Clients include Boston University, Child Advocates of Connecticut, eBay, PayPal, Sadlier, School Strategies and Solutions, Smilow Cancer Hospital, The Connecticut Challenge, Trinity Preparatory School, Yale Cancer Center, and the YMCA
• Developed site architecture, sitemaps, site-flow diagrams, wireframes, mock-ups, and original UI/UX designs for a variety of agency clients
• Art directed and designed an award-winning site for sustainability@BU and copy wrote their service mark “It’s what you do.”
• Art Directed and designed a survivor-focused website for YaleCancerCenter.org
Tia Phillips Carrizzo Freelance Art Director and Graphic Designer
[Winter Park, FL] May 2007–present
Provide creative direction and design to clients for branding, marketing collateral, copywriting, print advertising, and digital and social media campaigns.
• Clients include Boston University, Child Advocates of Connecticut, eBay, PayPal, Sadlier, School Strategies and Solutions, Smilow Cancer Hospital, The Connecticut Challenge, Trinity Preparatory School, Yale Cancer Center, and the YMCA
Storage Art Space Co-Founder and Graphic Designer
[Bronx, NY] February 2000–July 2004
Co-Founder / Assistant Director / Designer
• Pioneered and established the first non-profit alternative art space in
Mott Haven, Bronx
• Managed and organized daily activities, generated press releases, conducted artist visits, conceptualized and curated shows
• Achieved recognition in Metropolis Magazine, The Village Voice and
The New York Times
• Designed and developed gallery identity and collateral, website, show invitations, promotional and publicity materials
[Bronx, NY] February 2000–July 2004
Co-Founder / Assistant Director / Designer
• Pioneered and established the first non-profit alternative art space in
Mott Haven, Bronx
• Managed and organized daily activities, generated press releases, conducted artist visits, conceptualized and curated shows
• Achieved recognition in Metropolis Magazine, The Village Voice and
The New York Times
• Designed and developed gallery identity and collateral, website, show invitations, promotional and publicity materials
Designer / Marketing Coordinator
• Designed show invitations, marketing collateral (including postcards, brochures, newsletters, flyer’s, T-shirts, journals, signs, etc.) and all in-house design needs to press completion
• Creative direction and design for an independent publication project, Breeding Ground (a comprehensive art directory and resource guide
to the boroughs), including original designs for advertisements
• Designed show invitations, marketing collateral (including postcards, brochures, newsletters, flyer’s, T-shirts, journals, signs, etc.) and all in-house design needs to press completion
• Creative direction and design for an independent publication project, Breeding Ground (a comprehensive art directory and resource guide
to the boroughs), including original designs for advertisements
Education Who taught me what.
Seminole State Leadership Academy 2017–18
To foster personal and professional growth among Seminole State faculty and staff by providing a learning opportunity to better understand our college and its context within higher education and the community, enabling greater effectiveness in our institution, in our community, and in their personal lives.
Seminole State Leadership Academy 2017–18
To foster personal and professional growth among Seminole State faculty and staff by providing a learning opportunity to better understand our college and its context within higher education and the community, enabling greater effectiveness in our institution, in our community, and in their personal lives.
Thinkful July 2015
• Front End Web Development
- Structure and Style with HTML and CSS
• Front End Web Development
- Structure and Style with HTML and CSS
Rollins College Leadership Academy 2014
The Rollins Leadership Academy is a progressive, in-house leadership development and community building program intended to develop and strengthen the capacity of Rollins employees to support the Rollins mission through effective and responsible leadership.
The Rollins Leadership Academy is a progressive, in-house leadership development and community building program intended to develop and strengthen the capacity of Rollins employees to support the Rollins mission through effective and responsible leadership.
Purchase College School of Art + Design at SUNY May 2003
• BFA, Graphic Design; magna cum laude
• The National Dean’s List Honorary Award 1999-2003
• Philip D. Reed Scholarship for the Performing and Visual Arts
• BFA, Graphic Design; magna cum laude
• The National Dean’s List Honorary Award 1999-2003
• Philip D. Reed Scholarship for the Performing and Visual Arts
Awards
Silver Telly – Fundraising
Silver Telly – Fundraising
Creative Direction: Building a Life
2017 | Telly Awards
2017 | Telly Awards
Award of Excellence – 1st Place – Social Media: Paid
Art direction: recruitment campaign promoting A.A. programs
2017 | Assoc. of Florida Colleges Communications & Marketing Commission
Award of Excellence – 2nd Place – Advertising: Outdoor
Art direction: recruitment campaign promoting A.A. programs
2017 | Assoc. of Florida Colleges Communications & Marketing Commission
Gold Stevie: Marketing Team of the Year
2016 | American Business Awards
American Graphic Design Awards (GDUSA) – Creative Direction and Design, Zen Project 8 Phase Guides
2016 | Phase Guides for Zen Project 8™ a step-by-step guide to transform your body using ZEN Products.
Platinum Award – Art Direction, Jeunesse Share the Joy Black Friday/Cyber Monday social media campaign
2016 | AVA Digital Awards
Silver Award – External Audience Newsletters (Print): Rollins360
2014 | CASE Circle of Excellence Awards
Sustainability @BU – Best Educational Institution (Web)
2010 | MITX Interactive Awards
LogoLounge Master Library series: Typography & Enclosures
2011 | Featured logo design
Cultural Venture Fund Recipient
2003 | Bronx Council for the Arts
2017 | Assoc. of Florida Colleges Communications & Marketing Commission
Award of Excellence – 2nd Place – Advertising: Outdoor
Art direction: recruitment campaign promoting A.A. programs
2017 | Assoc. of Florida Colleges Communications & Marketing Commission
Gold Stevie: Marketing Team of the Year
2016 | American Business Awards
American Graphic Design Awards (GDUSA) – Creative Direction and Design, Zen Project 8 Phase Guides
2016 | Phase Guides for Zen Project 8™ a step-by-step guide to transform your body using ZEN Products.
Platinum Award – Art Direction, Jeunesse Share the Joy Black Friday/Cyber Monday social media campaign
2016 | AVA Digital Awards
Silver Award – External Audience Newsletters (Print): Rollins360
2014 | CASE Circle of Excellence Awards
Sustainability @BU – Best Educational Institution (Web)
2010 | MITX Interactive Awards
LogoLounge Master Library series: Typography & Enclosures
2011 | Featured logo design
Cultural Venture Fund Recipient
2003 | Bronx Council for the Arts